The graphic design market is gaining momentum via social media and blogs. It seems the current way to introduce myself into it is to chime in about spec work online — or as I call it, the logo contest model — as used on sites like CrowdSpring and 99Designs, as opposed to RFQ sites like Elance and Guru. So here goes.
The first thing I’ve decided is not to lose sleep over the existence of such sites, or bother with movements that protest them. They serve a niche, and as a businessman who likes the Golden Rule, I know there are expenses I’ll have for which I’ll wish there was a crowdsourcing portal, so I can compare bids. Like the TV commercial says, “When ______s compete, you win.”
“Yeah,” you might say, “but spec work is wrong.” It depends. Continue reading