I have such a natural impulse to sound like the tongue-in-cheek city slicker who calls the heartland “flyover country” and goes for weeks without getting my hands dirty. I am one of those, but I must fight the tendency. Because that’s not what’s inspiring my fascination and delight with a recent YouTube find. It’s a video capabilities brochure called “Who Needs a Movie?” from a ma-and-pa video production company in (I think) British Columbia, Fred and Sharon Spencer of fredandsharonsmovies.com.
This guy Fred (I’m assuming he’s the principal; if not, forgive me) follows his own muse. He’s a video jack-of-all-trades. And say what you will, he’s done more media on the Internet than I have. When the man with the advice said “Just do it,” Fred heeded the call, while I’m still getting my act together—just as soon as I figure out that that act will be. While we who are obsessed about things like production values and instant success and reputation and personal branding and monetization have all we can do to start, much less finish, Fred is up and running, his wife Sharon right by his side when needed.
And while I’m now hobnobbing via Internet with people I know can run rings around the Spencers in terms of production quality, I know they’re beating their heads against the wall (and each others’ heads) to find the next eyeball-attracting idea. Fred’s views for this little ditty? Nearly 577,000 as of this writing.
On his website, there’s one freebie video (a YouTube embed—why pay for your own server?), and a chance to pay (!) to see more (possibly more YouTube embeds). You laugh. Think he hasn’t made back his initial investment? You sure about that?
Yeah, the views are racked up by kids who can’t believe such a video exists, and judging by the comments, there is a city-slicker ridicule factor. Think Fred cares? Should he? Would you?
When next you hear of Fred Spencer, he’ll be hired by some huge ad agency to produce the next “viral video.”